AskROCCO Media Blog

How to Fix a Broken Business Model part 2

Posted on Mar 28, 2012 in askROCCO Media Blog

This is the second in a series of 5 videos dedicated to help the founders of Fit Body Boot Camp fix their Broken Business Model… and of course anyone else that needs help. In this video I explain the importance of spending time on on listening to the very people you are serving. Really understanding their fears and what you can do to alleviate those fears. Fit Body Boot Camp as a...

Change your Credit/Debit Card Numbers

Posted on Mar 13, 2012 in askROCCO Media Blog, Fitness Business Safety Tips, Peace of Mind

Hey everybody Rocco Castellano here, I really want to talk to you about something that a lot of people just don’t even have on their radar. And you know, with the internet now and with all the stuff that we do digitally and pay for things, most of us don’t carry money around. I don’t. I literally have $1 in my wallet. And that $1 just happened to be change by accident. ...

How to Fix a Broken Business Model part 1

Posted on Mar 9, 2012 in askROCCO Media Blog, Creating a Business Mind, Peace of Mind

I knew this would happen… it always does. Emotions run wild and people start taking offense to words on a page or images in a video. It’s the way a “Blue Collar” or “Immigrant Mindset” processes thoughts. Instead of basing anything on fact, people get angry… they want revenge, they want to “cut my balls off and shove them down my throat”!...

A BAD Bootcamp Business Model…

Posted on Mar 9, 2012 in askROCCO Media Blog, Fitness Business Safety Tips, Fitness Celebrity Secrets

In 2009 at Pat Rigsby’s and Nick Berry’s Fast Track to Fitness Millions I was asked by several of the attendees what I thought about the future of the fitness boot camp as a business model. My answer to the crowd of people gathered was very succinct and to the point (…as I usually am); “In 18 months the boot camp model will become a commodity the minute the health clubs...