Brand Review and Identification

Brand Review requires a complete audit of your “Brand’s” identity, web presence and marketing/promotion from top to bottom. This means taking a deep look inside your brand and how it is perpetuated.

• How is your message represented in your branding?
• Are you limiting your passion and in return limiting your ability to create revenue streams?
• Are you displaying the unique personality of your brand to your “fan base”?
• Is all of your “Branding” presented in a most compelling picture that is consistent with your passion and your ultimate message?

When developing the identity of your brand it is extremely important to look out towards your “Fans” as well as within. Understanding that your persona/brand/product or organization is made up as much of the community by which it  serves as to who you are is a major step to realizing better focus and forward momentum.

• What does your fan base want from you?
• Who are you?
• Why do you exist?
• What are you trying to accomplish with your “Brand”?

Every brand review is hands on, engaging and uncovers hidden benefits that may have been over looked, assuring that you will have a clear understanding of your brand mission.

Your brand is the heart and soul of your business be it a personal brand or a traditional small business brand and is represented in every aspect.

Through strategic guidance, askROCCO Media assists in discovering and developing your unique brand and fan base through visual, verbal, and technological ques.

We help you establish your voice, tell your story, and create your “Battle Cry”.

Usual Investment: $500.00

Investment Options

30 Minute Consult $150.00 1 Hour Consult $250.00 2 Hour Consult $500.00

Brand Mantra Consultation

If you don’t have a “Brand Mantra” you will lose control of your “Brand” at some point in your business building and you will fall prey to indecision and confusion…absolutely!

Understanding the exercise of creating a “Brand Mantra” as a useful tool in perpetuating  and developing your “Brand” in a positive way will serve you for the lifetime of your business.

Your “Brand Mantra” solidifies your objective and creates “laser focusing” to disseminate clutter and eventual product development confusion.

A “Brand Mantra” Consultation provides you with a systematic and strategic way to:

• Understand your passion and create a brand that represents that passion.
• Provide a clear definition of the brand for you as well as your employees, fans, agencies and vendors who need to help promote you.
• Identify your brand’s essence, character, and reality for a “Mantra” or “Battle Cry” that creates unity and loyalty within all aspects of your business.

After your consultation you will leave with:

• The knowledge of what your brand is, how it works, and why it’s important.
• A draft of your brand mantra – a short and compelling three word phrase describing your brand as the key internal message for you and everyone related to your business.

• Understanding of the questions: Who are we? What do we do? Who do we do it for? How do we position ourselves relative to the competition?

• A measuring device for communicating your brand in the most concise and persuasive manner.
• An Road Map for implementing business and marketing communications.

As you can see your business no matter if it is a “Personal” Brand or a Traditional Business Brand depends on a clear and concise message to be broadcast to the world.  Your Brand Mantra will save you countless dollars in frustration will leave you moving forward to create more relevant revenue streams.

Total Investment: $500.00

Viral Branding Packages

Basic Branded Business Kit

(Graphics only) Supply your own logo

Business Cards - Besides you, your business cards are usually your first chance to create a lasting first impression on a potential client.  Without clear branding and the ability to promote confidence in your brand, your card will most likely end up in the garbage.  askROCCO Media makes absolutely sure that never happens to your business card.
Letterhead – With e-mail becoming ever so popular for communication purposes, letterhead has become more important to get yourself noticed and establish your business as a legitimate brand.

Envelopes – Junk mail is so prominent in our walk to the mail box and custom branded envelopes get your mail noticed in the sea of junk. 

Mailing Labels – The most overlooked piece of the basic branding kit is the mailing label.  If your not sending mail you will be sending packages, electronic press kits,  or products to customers or media outlets in irregular packaging and envelopes…your brand needs to be on that pakage or envelope. 

Total Investment: $300.00

(Printing not included…call for quotes: 212.729.6531)

Custom Branded Business Kit

Everything in Basic Branded Business Kit and:

Custom Logo – your logo is the most important representation of your brand.  It needs to give you and your business a clear identity and show confidence in your authority.

Custom Electronic Press Kit Design – Marketing and promoting yourself effectively in today’s media requires a few staples including a website, business kit, public speaking experience among others. Equally important is a promotional media kit designed to effectively market you to all facets of the media, including Radio Talk Shows, TV Morning Shows, as well as Ellen Degeneres and Oprah. Press Kits are an Industry standard and are required on many levels for making great media contacts.

Custom Postcard Flyers – When you hand out a flyer or leave it somewhere you need that piece of promotional material to get pickup and noticed. Our copy writers and graphic artists will make show you create a lasting impression that will results in greater revenue.

Custom Marketing Posters - If you have any project that needs to get attentition in public places such as coffee houses, church vestibules, store windows or outdoors you want them to get read.

Total Investment: $1000.00

(Printing not included please call for quotes. 212.729.6531)

Premier Branded Business Kit

Everything in ….. “Custom Branded Business Kit” and:

Custom Branded & SEO Website – Everyday people are going to the “Web” to find what they are looking for.  A properly Search Engine Optimized and eye pleasing website will make sure your business gets noticed.  A custom website is essential in estblishing yourself and your business as an authority. Your website needs to have easy navigation, a clear objective for your customers and an easy way to create revenue on the internet. askROCCO Media provides all the consultation and design for creating the very best representation for your brand on the internet.

Total Investment: $2000.00

Options

Preliminary Payment $1,000.00 Premier Package $2,000.00